Dare to Switch: LIFT — The New Drink for the Always‑On Generation

Made for all the go-getters who need to switch modes with a refreshing boost!

Life these days? It’s a constant switch up. One minute you’re grinding on school or work, next you’re vibing with your crew, then jumping into an all-night game or passion project. Filipinos are pros at shifting modes—and now there’s a new drink in town made exactly for that: LIFT! 

Meet LIFT—Coca-Cola Philippines’ newest drink for the modern-day challengers. It isn’t your usual fizzy drink. LIFT Is like a mindset in a can, a new invigorating drink made to match your pace, your flow, your hustle, and your chill. It’s for the go-getters who are always in motion, whether they’re students owning a new semester, professionals chasing a promotion, or creators building their passion projects on the side.

Coca-Cola Philippines’ recycling at Panaad sa Negros Festival

After a successful launch in Bacolod, Coca-Cola Philippines and partners celebrated Earth Day by collecting 444.85 kilograms of PET bottles and cans between April 16-21 through the Tindahan Extra Mile (TEM) program during the Panaad sa Negros Festival 2024.

The program empowers sari-sari store owners and micro, small, and medium enterprises (MSMEs) to transform their stores into collection hubs for empty plastic bottles, supporting efforts to curb plastic waste and combat pollution. Micro-retailers earn points for collecting bottles, which can be redeemed for cashback and products for their businesses.

TEM is a collaboration between Coca-Cola Philippines, Basic Environmental Systems and Technologies, Inc. (BEST), and the Philippine Association of Stores and Carinderia Owners (PASCO). As of May, there are over 3,500 TEM members in the country.

Coca-Cola PH strengthens recycling presence in Bacolod, 500 stores to join Tindahan Extra Mile

Coca-Cola Philippines, in partnership with Basic Environmental Systems and Technologies, Inc. (BEST) and the Philippine Association of Stores and Carinderia Owners (PASCO), has launched the Tindahan Extra Mile (TEM): Balik PET Bottle Program in Bacolod City. 

By engaging 500 sari-sari stores and carinderias as new collection partners, consumers in Bacolod City can take more action around recycling and help advance a circular economy for plastic packaging. 

Bacolod City Mayor Albee Benitez welcomed the initiative and emphasized the importance of partnering with industries, companies, social enterprises, and non-government institutions to deliver impactful and sustainable opportunities that can help uplift lives.