The Filipino Beauty Conversation Is Quietly Changing

Having trained and mentored aesthetic practitioners across Southeast Asia and Europe, Dr. James Co, Architect of Aesthetic Confidence and founder of Cosma Aesthetics and Lifestyle Institute (Cosma Institute), believes aesthetic medicine should help people look, feel, and live at their best.

For years, beauty online followed a familiar formula. Sharper jawlines. Sculpted cheeks. Glass skin. Faces designed to look flawless on camera and social media feeds, often at the expense of individuality.

As beauty trends accelerated online, cosmetic enhancements also became more amplified. Procedures once considered subtle slowly became more dramatic, while heavily curated images began shaping how many people viewed beauty, confidence, and self-image.

Having trained and mentored aesthetic practitioners across Southeast Asia and Europe, esthetic physician, trainer, master practitioner, and educator Dr. James Co has observed a growing shift toward personalized, natural-looking aesthetic outcomes. He believes Filipinos are beginning to embrace the same change.

SM and DOLE Bring Freedom Through Opportunities this Philippine Independence Day

Araw ng Kalayaan Job Fairs happening at SM Malls nationwide

Successful hired-on-the-spot (HOTS) applicants proudly pose after securing jobs during the Araw ng Kalayaan Job Fair last year.

As the nation celebrates the 128th Philippine Independence Day, SM Supermalls and the Department of Labor and Employment (DOLE) continue their long-standing partnership to bring meaningful employment opportunities closer to Filipinos.

Successful Job Fair at SM Dasmariñas Builds Momentum for Nationwide 'Araw ng Kalayaan' Event

SM Supermalls and its valued partners successfully mounted the SM Group Job Fair at SM City Dasmariñas last May 27, bringing together aspiring applicants, employers, and career opportunities under one accessible venue.

Thousands of jobseekers gather at SM City Dasmariñas during the SM Retail Job Fair, opening doors to new careers and brighter opportunities for Filipinos. 

The one-day hiring event drew strong participation from jobseekers across Cavite and nearby areas, connecting applicants to career openings from some of the country’s most recognized retail and service brands. Participating employers included Ace Hardware, Watsons, SM Store, SM Supermarket, SM Appliance Center, Sports Central, Toy Kingdom, Savemore, Alfamart, Goldilocks, National University, and many more under the SM Group.

New Ways to Move, Dress, and Get Started in the Metro at SM Supermalls

Real talk: some days you’re always on the go. Other days, you’re just showing up a little better than yesterday.

Either way, it all adds up to your self-love era. Not just about working out, but moving and being how you want, picking up new habits, and finding pieces that fit just YOU everyday. Just around the Metro, SM Supermalls continues to evolve with new finds and experiences that make it easier to get into that rhythm.

Government Service Express Expands to SM Center San Pedro

SM Supermalls and its government partners reaffirm their commitment to accessible, people-centered services with the opening of the Government Service Express at SM Center San Pedro. Leading the ribbon-cutting ceremony are (from left) Pag-IBIG Area Head Sally Banal; Regional Investigation and Detective Management Division (CALABARZON) Chief P/Col. Gerald S. Dee; SSS South Luzon Division 1 Vice President Engr. Edwin Igharas; SM Supermalls SAVP Division Head John Jason Terrenal; San Pedro City Mayor Art Joseph Mercado; San Pedro City Vice Mayor Nina Almoro; Laguna Police Provincial Office Provincial Director P/Col. Sando J. DC Tafalia; SM Supermalls AVP South 3 Aurea Angelica Toreja; and San Pedro City Police Station Officer-in-Charge PLT/Col. Reynaldo N. Vitto.

SM Supermalls and PMAP to expand job and upskilling opportunities nationwide

SM Supermalls and PMAP formally strengthened their partnership through a Memorandum of Understanding aimed at bringing more accessible career fairs and workforce development initiatives closer to communities across the country.

SM Supermalls and the People Management Association of the Philippines (PMAP) formally strengthened their commitment to empowering Filipino job seekers through the signing of a Memorandum of Understanding (MOU) held at the SM Supermalls Headquarters in Pasay City. This partnership reflects SM’s steadfast support for PMAP’s HumanITy mission—a vision that emphasizes a human-led, digitally enabled, and future-ready Philippines.

SM for MSMEs Brings Opportunities Closer Nationwide this May

This May, SM Supermalls, through its SM for MSMEs program, continues to empower entrepreneurs and communities by rolling out a series of high-impact initiatives across the country—creating spaces where local businesses grow, jobseekers find opportunities, and communities thrive.

From local bazaars to job and business programs and regional trade showcases, SM reinforces its role as a nationwide platform for inclusive growth, enabling community opportunities  by connecting MSMEs to markets, mentorship, and meaningful opportunities.