We’ve gotten pretty good at reading the labels on our skincare—checking the ingredients, understanding what our skin needs, and choosing products accordingly. Now, that same level of care is extending to hair, as consumers become more mindful of what goes into their haircare products and how those choices affect the health of their hair.
A 2025 study by the Journal of the Korean Society of Cosmetology found that consumers’ perceptions of hair-care products containing natural extracts can influence their purchasing behavior, reflecting a growing interest in what goes into the products we use. But when it comes to hair, the conversation goes beyond the bottle. It also starts with understanding the hair itself.




