The end of “Tiis Ganda”?

Why more young women should refuse to normalize period pain

“Tiis ganda” has long been worn like a badge of honor—an everyday test of endurance where women are expected to look composed, stay productive, and push through discomfort as if it’s part of the job description. From long days at school or work to back-to-back responsibilities, it’s a quiet culture of kaya pa, even when the body is clearly asking for a pause.

But nowhere does this expectation feel more real than during menstruation. Period pain becomes another layer of “tiis”—the kind that can turn reviewing for an exam, finishing a presentation, or even simply getting out of bed into a full-on challenge.

Yet despite how common it is, menstrual pain is still often brushed off as something to simply endure. Somewhere along the way, women were made to believe that suffering in silence is just part of being capable and productive. But when did pain become part of the honor roll checklist?

FedEx Supports 2,400 Filipino Students with Hygiene Kits To Boost Health and School Readiness

Federal Express Corporation (FedEx), one of the world’s largest express transportation companies, collaborated with international non-profit Feed the Children to address health challenges by donating hygiene kits to 2,400 grade school children from fishing and farming communities in Bohol and Zamboanga del Norte.

This initiative is part of FedEx Cares, the company’s global community engagement program, and aims to improve the health and well-being of Filipino students ahead of the upcoming school year. A total of 14 FedEx employees supported the effort by assembling and delivering the kits, which include soap, shampoo, face towels, toothbrush and toothpaste - helping children maintain proper hygiene and stay focused on their education.

Grupo Agatep execs lead some of the most prestigious communication bodies in the Philippines and abroad

For almost four decades, and through its various iterations, Grupo Agatep has helped shape marketing communication in the Philippines not only through award-winning campaigns and impactful storytelling, but through leaders whose influence extends into the institutions that define the industry itself.

Over the years, Grupo Agatep’s influence has been exemplified not only in the work it delivers for clients, but also in the way its leaders give back to the profession they helped build. This is evident in the leadership roles held by its senior executives within some of the most respected communication organizations in the country and abroad, reflecting its commitment to strengthening the institutions that support ethical practice and excellence across the industry. 

Stepping into roles that uphold both leadership and legacy, Norman Agatep continues to strengthen the public relations profession in the Philippines by supporting PRSP’s internal systems while safeguarding the integrity of the Anvil Awards, the country’s gold standard for excellence in communication. Beyond the local context, he serves as Treasurer at Global Alliance, where he contributes to strengthening trust and collaboration among communication professionals worldwide.

mWell Addresses the Growing Need for Accessible Mental Health Care for Filipinos

An all-in-one telehealth platform empowering Filipinos to care for their mind and body at every stage of their wellness journey

mWell, the Philippines' fully integrated digital healthcare platform by Metro Pacific Health Tech Corporation, gives voice to a truth many Filipinos know but rarely say out loud: sometimes, the happiest-looking person in the room is fighting the hardest battle alone.

Mental health stigma in the Philippines remains a significant barrier to care. Rooted in cultural expectations of resilience, mental health struggles are too often misread as weakness, pushing individuals to suffer quietly rather than seek the help they deserve. Deep-seated values like hiya and pakikisama compound the silence, as many fear bringing embarrassment to themselves or their families by admitting they are not okay. In the workplace, the stakes feel even higher: about 75% of Filipinos believe that disclosing mental health concerns compromises their professional opportunities, the highest rate among ASEAN countries, according to the International Labor Organization. And for many, the cost of professional mental health support remains the final barrier.

BrandComm Asia Launches Free PR Audit to Help Philippine Businesses Strengthen Brand Reputation

Initiative comes as a growing number of Philippine businesses operate without a formal public relations strategy

BrandComm Asia (BCA), a Philippine public relations agency, announced the launch of a complimentary PR Audit service designed to give businesses of all sizes an objective, professional assessment of their current media presence and communications health.

The free website-focused audit comes at a time when many Philippine companies, from small enterprises to established corporations, lack a clear, structured understanding of how their brand is actually perceived in the market. 

BCA, based on client onboarding and a quick industry survey, found that a majority of small and mid-size businesses in the country have never conducted a formal review of their public relations standing.

Chevron continues to build scholarship opportunities for young Pinoys

In partnership with the American Chamber Foundation Philippines, Inc. CPI has sponsored students at several Don Bosco Training Centers and Bulacan State University. 

Manila, Philippines, June 30, 2026— Chevron Philippines Inc. (CPI) continues to extend its scholarship opportunities beyond the National Capital Region (NCR) for students pursuing automotive and industrial technology as part of the Caltex Energy for Learning initiatives. Through its long-standing partnership with the American Chamber Foundation Philippines, Inc. (AmCham  Foundation), CPI, marketer of Caltex fuels and lubricants, has supported students in Don Bosco centers around the country. 

Global Phenomenon Hits Home: GAC AION UT Is World’s Fastest-Growing EV Hatchback, Now In The Philippines

The momentum of the GAC AION UT continued to build in May 2026, with monthly global sales reaching 3,331 units, a 60% increase month-on-month, making it the fastest-growing Chinese-brand electric hatchback in its segment. Following its official Philippine launch in May 2026, the AION UT has rapidly gained traction among local urbanites.

The AION UT’s rise is supported by prestigious global accolades, including "The Most Valuable EV Award" at the Bangkok International Motor Show, "Best Compact Electric Vehicle Award" in Mexico, and "BEST SUBCOMPACT HATCHBACK 5 Dr.EV" at Thailand's CAR OF THE YEAR 2026, alongside widespread praise from global media and customers. Beyond its product excellence, the vehicle has solidified its reputation as a "Chinese global bestseller" through successful cross-industry collaborations in sports and entertainment across South America and Hong Kong, strengthening its resonance with the youth demographic and reinforcing its status as a global trendsetter.