PUMA House on H-Street Launch in Bangkok
Global sports brand PUMA has launched Southeast Asia’s first-ever PUMA House on H-Street in Bangkok, marking the return of the iconic H-Street silhouette in 2026. The event transformed Siam Square into an immersive lifestyle destination, inspired by PUMA’s global creative concept, Suburban Surreality, which reimagines suburban life through the lens of past, present, and future. The PUMA House offers fans live performances, interactive installations, and curated brand experiences that showcase the full energy of H-Street culture.
