MMDA Empowers Vitas Communities Through Waste Management Seminar

The Metropolitan Manila Development Authority (MMDA),  through the Metro Manila Flood Management Project (MMFMP), continues to drive community-based solid waste management (SWM) initiatives by conducting its SWM seminar series.

This seminar aims to educate and empower communities about the environmental impact and benefits of proper solid waste management (SWM) practices, like waste segregation at source and storage, recovery and recycling, and disposal. This initiative targets to demonstrate to residents and empower barangays with the necessary knowledge on how proper waste management can be a source of economic gain, offering a real incentive for communities to adopt and sustain these practices.

Empowering Communities, Awarding Success: MMDA and Coca-Cola Recognize Metro Manila’s Top Barangays for Recycling Achievements

The Metropolitan Manila Development Authority (MMDA) and Coca-Cola Beverages Philippines Inc. (CCBPI) recently hosted the awarding ceremony for the "Tapon to Ipon: Basta Klaro, Panalo! Barangay Contest" at the MMDA Arena. The event marked the culmination of a four-month initiative that encouraged barangays to actively collect and recycle the most clear PET plastic bottles, Coca-Cola returnable glass bottles (RGBs) and crates, as part of a broader effort to promote environmental sustainability and responsible waste management.

The Tapon to Ipon initiative, which integrates CCBPI’s "Tapon to Ipon: Basta Klaro, Panalo!" program with the MMDA’s Mobile Materials Recovery Facility (MMRF) project, has been instrumental in engaging communities in resource recovery and waste reduction. Twenty-one (21) barangays participated in the contest, which ran from April to July 31, 2024, with the top-performing barangays being recognized and rewarded for their efforts.

Each of the barangays exchanged clear PET bottles and Coca-Cola returnable glass bottles as well as small and big crates, with assigned equivalent points for Coca-Cola products.

Coca-Cola PH bottler and MMDA partner to boost PET bottle collection and recycling

Coca-Cola Beverages Philippines, Inc. kicks off partnership with Metropolitan Manila Development Authority (MMDA) for clear PET bottle collection within select Metro Manila barangays

Sealing the partnership are key representatives from the Metropolitan Manila Development Authority (MMDA) and Coca-Cola Beverages Philippines, Inc. (CCBPI). From left to right: MMDA General Manager Usec. Procopio Lipana, MMDA Deputy Chairman Usec. Frisco San Juan Jr., MMDA Acting Chairman Atty. Romando S. Artes, CCBPI VP for Corporate & Regulatory Affairs Atty. Juan Lorenzo Tañada, and CCBPI Commercial Unit Director for Greater Manila Area Adrian Javier, lead the significant collaboration to promote cleaner and waste-free Metro Manila​​ through the Mobile Material Recovery Facility and Tapon to Ipon program in barangays.

A waste recovery and recycling campaign kicked off across the country’s capital region as part of a significant partnership between Coca-Cola Beverages Philippines, Inc. (CCBPI), the local bottler of the global beverage brand, and the Metropolitan Manila Development Authority (MMDA).