LRT-1 private operator Light Rail Manila Corporation (LRMC) officially sealed partnership with the United Neon Media Group (United Neon) as its exclusive ancillary revenue partner for the advertising platforms of LRT-1 Cavite Extension (Phase 1) stations and its brand-new Generation-4 (Gen-4) trains from 2022 until 2027.
Under the partnership, United Neon will be in charge of commercializing all non-fare box revenues that include station-based advertising, digital advertising, marketing activities, such as but not limited to selling and non-selling activations, street level pillars, railway viaducts and bridges, and Gen-4 train sets.
