In the past years, Asian content has risen in popularity, with its compelling stories and world-class executions in films and series. Many viewers familiar with Western content have started gravitating towards the unique and colorful stories that have emerged from around Asia, highlighting cultural values that may be unfamiliar to most of the viewers. One of the companies that have been providing premium Asian content is WeTV, a video streaming platform by Tencent Video. As of 2019, WeTV is now available in the Philippines, China, Thailand, Indonesia, Malaysia, India, and other neighboring countries.
In line with its commitment to bringing quality Chinese, Korean, Thai, and local content to the Filipino market, WeTV has launched its partnership with a certified local home appliance brand, XTREME Appliances — making it the first appliance brand (TV-Audio) to partner with the said video streaming company. These two brands will work together in promoting Asian content such as Korean dramas, Anime, Boys Love stories, and local films and TV shows to the Filipino market.