XTREME Appliances, the country’s leading one-stop shop appliance brand, continues to strengthen its standing in the local appliance market. Despite the economic challenges brought by the COVID-19 pandemic, the brand managed to increase its overall sales to 148% — the growth was driven by the solid demand of their hero products including TVs, gas ranges, aircons, washing machines, and refrigerators.
According to XTREME Appliances Vice President for Marketing, Stephen Cheng, the exponential growth of sales was fueled by the increasing demand of home improvement and the desire for household upgrades.