Take masterpieces from the Louvre home with Samsung’s The Frame

The most iconic Samsung lifestyle TV opens virtual doors to the world's renowned museum

Samsung Electronics Co., Ltd. today announced a new partnership with the iconic Musée du Louvre. Through this partnership, Samsung will continue to develop the Art Store on its lifestyle TV, The Frame, through an exclusive artwork partnership with the Louvre in Paris, France.

With new artworks from the Louvre joining the collection, The Frame now boasts a catalog with over 1,500 works of art from 42 different countries that consumers can enjoy in 4K picture quality from museums and galleries around the world, including the Prado Museum in Madrid, the Albertina Museum in Vienna, the Tate Modern in London, the Van Gogh Museum in Amsterdam, the Hermitage State Museum in Saint Petersburg and LUMAS.

From viewing art to cinema at home: A guide to picking the latest TV innovations in 2021

The past year has been a reminder of the value that TVs bring to our homes and lifestyles. Once regarded as a device purely for watching TV and playing video games, they now double up as conference rooms, fitness hubs, and even a space for virtual socializing as we look towards a new normal in 2021 and beyond. 

Perhaps now is the best time for you to consider investing in a new TV for your living spaces, with the launch of Samsung’s latest Lifestyle TV innovations. Here’s a guide to picking the right TV that matches the demands of homes and lifestyles, today and tomorrow: 

For art connoisseurs looking to elevate room aesthetics with a statement piece: The Frame

Do you miss visiting art museums and exhibitions? What if there was a TV that can display an ever-evolving collection of renowned artworks?