PANAta Awards 2021 whose theme Hilaraya once again puts the spotlight on brand builders and the advertising community as they come together for the Awards Night on December 8 to reveal and honor the winners of the most effective and creative marketing communication campaigns in the country.
This year, the country’s prestigious annual award-giving body, organized by advertisers for advertisers, will celebrate with messages of moving forward with courage and optimism. Hilaraya, a portmanteau of the words hila, to pull together and hiraya, the fruit of one’s dreams will be the overarching tone of the one-and-a-half-hour online spectacle that will showcase the industry luminaries with Kapuso and Viva entertainers and talents like Heart Salvador, Rita Daniela, Arthur Nery, Janine Teñoso, The Wishfuls and The Juans. Kapuso broadcaster Pia Arcangel will host.
To be proclaimed are the winners of the People’s Choice Awards who exemplify creativity despite the challenges. This year’s People’s Choice winners for Excellence in Brand Positioning are Procter and Gamble’s Downy Bye Bye Bahayrus (Gold), Nestle Philippines and Dentsu Jayme Syfu Inc.’s Bangon Sulong (Silver) and BDO Network Bank and Vitalstrats Creative Solutions, Co.’s Ang Inyong BDO sa Bayan (Bronze).
