Showing posts with label PANAta Awards 2021. Show all posts
Showing posts with label PANAta Awards 2021. Show all posts

Thursday, December 2, 2021

PANAta Awards 2021: Towards Hilaraya

PANAta Awards 2021 whose theme Hilaraya once again puts the spotlight on brand builders and the advertising community as they come together for the Awards Night on December 8 to reveal and honor the winners of the most effective and creative marketing communication campaigns in the country.

This year, the country’s prestigious annual award-giving body, organized by advertisers for advertisers, will celebrate with messages of moving forward with courage and optimism. Hilaraya, a portmanteau of the words hila, to pull together and hiraya, the fruit of one’s dreams will be the overarching tone of the one-and-a-half-hour online spectacle that will showcase the industry luminaries with Kapuso and Viva entertainers and talents like Heart Salvador, Rita Daniela, Arthur Nery, Janine Teñoso, The Wishfuls and The Juans.  Kapuso broadcaster Pia Arcangel will host.

To be proclaimed are the winners of the People’s Choice Awards who exemplify creativity despite the challenges. This year’s People’s Choice winners for Excellence in Brand Positioning are Procter and Gamble’s Downy Bye Bye Bahayrus (Gold), Nestle Philippines and Dentsu Jayme Syfu Inc.’s Bangon Sulong (Silver) and BDO Network Bank and Vitalstrats Creative Solutions, Co.’s Ang Inyong BDO sa Bayan (Bronze).

Saturday, November 13, 2021

PANA announces PANAta Awards 2021 jurors

The Philippine Association of National Advertisers (PANA) announces the final list of honorable jurors for the PANAta Awards 2021: Hilaraya.

Brand Building experts and industry luminaries make up the PANAta Awards 2021 roster with Arthur Peña, Group Director for Media – Procter & Gamble, heading this year’s jurors. The panel consists of Menlou Bibonia (San Miguel Corp.), Mick Atienza (Smart Communications), Riza Sacay (Pascual Consumer Health), Mike Villa-real (Phil. Veterans Bank), Elbert de Guzman (STI), Aileen Magdaluyo (URC), Marc San Juan (Julie's Bakeshop), Gino Borromeo (SM Supermalls) and Mike Tandas (Vouno Trade and Marketing). Robbie Aligada (ASC), Liam Capati (Facebook), Tina Reyes (PSRC), David Guerrero (BBDO), Jos Ortega (Havas Ortega), Jeff Saez (NuWorks), Alvin Carranza (DOOH), Herman Basbaño (Bombo Radyo), Amrei Dizon (Vitalstrats Creative Solutions), Donna Abrina (Ateneo de Davao University) and Tessa Albaña (UP Visayas) also join the roster.