Sensodyne launches new Rapid Relief that keeps up with the younger generation’s oral healthcare problem
Research has shown that as many as one in three people may suffer from tooth hypersensitivity or pangingilo, with prevalence peaking at 30 to 40 years of age 1 . But in a study, two out of five younger adults, between 18 and 25 years old 2 , otherwise known as “Generation Z” or “Gen-Z”, now experience the onset of tooth sensitivity.