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JDI officials led by AVP for Constructions Supplies Division Ms. Peachy Tiu (left); and President Mr. Edwin Hernandez (center) ; Brand Assistant Ms. Van Destar (right) accept the Superbrand Award conferred to leading wood preservative brand Solignum on Oct. 24. |
Leading wood preservative brand Solignum was awarded Superbrand status in the Philippines anew during the Biennial Superbrand Tribute Awards held last Oct. 24 at the Alphaland Makati Place.
Organized by Superbrand Marketing International, Inc., Superbrands is dubbed as the only international award-giving body on marketing and branding in the Philippines. The independent global arbiter recognizes brands or companies for their excellence in market dominance, consumer loyalty, market acceptability, goodwill, and longevity.
During the awards ceremony for the tenth volume of Superbrands Philippines Choice, Solignum was awarded the Superbrand Emerald trophy for the longest participation in the Superbrand program. Solignum started receiving Superbrand status in 2009.