JDI’s Solignum bags Superbrand Emerald award

JDI officials led by AVP for Constructions Supplies Division
Ms. Peachy Tiu (left); and President Mr. Edwin Hernandez (center)
; Brand Assistant Ms. Van Destar (right) accept the Superbrand Award
conferred to leading wood preservative brand Solignum on Oct. 24. 

Leading wood preservative brand Solignum was awarded Superbrand status in the Philippines anew during the Biennial Superbrand Tribute Awards held last Oct. 24 at the Alphaland Makati Place.

Organized by Superbrand Marketing International, Inc., Superbrands is dubbed as the only international award-giving body on marketing and branding in the Philippines. The independent global arbiter recognizes brands or companies for their excellence in market dominance, consumer loyalty, market acceptability, goodwill, and longevity.

During the awards ceremony for the tenth volume of Superbrands Philippines Choice, Solignum was awarded the Superbrand Emerald trophy for the longest participation in the Superbrand program. Solignum started receiving Superbrand status in 2009.

Exclusively distributed by trusted industry leader Jardine Distribution, Inc. (JDI), Solignum is a tried-and-tested timber expert brand of high-performance wood treatment products such as wood preservatives, soil termiticides, and timber decorative coatings.

Founded on over 100 years of tradition in the global market and over six decades in the Philippines, Solignum is widely trusted by both professionals and homeowners around the world to protect their internal and external timbers.

JDI President Edwin Hernandez and AVP for Construction Supplies Division Peachy Tiu accepted the Superbrand Emerald award for Solignum.

Solignum calendar girl Rizza Diaz and JDI brand ambassador
 Benjie Paras pose for a group photo with the JDI team during the
Philconstruct 2018 Expo at the SMX Convention Center.

“The awarding of the Superbrand Emerald trophy to Solignum only proves that the brand has indeed become synonymous with excellent-quality wood preservation and total protection of timber. We at JDI and Solignum are grateful for this recognition of our efforts. This will simply inspire us to do even better by providing more innovative solutions,” says Peachy Tiu of JDI.

Solignum and JDI aim to protect every Filipino home with its total termite solution, including variants like Solignum Colourless AZ (for exposed wood that can be painted), Solignum Brown (for wood that does not need painting), Solignum Colourless AZ Aerosol (ready-to-use and easy-to-spray), and Solignum Timbertone and Solignum Decking Stain to help beautify your wood and protect it from UV light, molds, scuffing, and flaking.

Solignum also offers Woodshine furniture polish and FirePro fire retardant.

Jardine Distribution, Inc. represents a number of local and global companies that provide world-class crop protection and construction chemical products. They are focused on the safe use of these products, providing technical support, and with due consideration for environmental protection. For more information, visit www.jardinedistribution.com.