Second-generation leader Butch Atienza continues the legacy of Caster Global Sports Inc., transforming a family tailoring business into an international custom sportswear brand
In the dynamic world of sports apparel, success demands more than quality—it calls for vision, innovation, and the courage to push boundaries. These values have been at the heart of Caster Global Sports Inc.’s journey to becoming a trusted name in the industry.
Founded in the early 1980s by Carlito Atienza, a master tailor in Metro Manila, Caster Sportswear began with a clear mission: to fill the gap for affordable yet high-quality customizable sportswear. Carlito’s craftsmanship and commitment quickly earned the brand a reputation among discerning clients, including major banks and universities.
For decades, Caster thrived locally, but it was the fresh perspective of the second generation that unlocked its global potential—transforming a homegrown brand into an international player.