Wednesday, December 31, 2025

Pets Date Night celebrates the Next-Level Bond between families and their pets

Pets Date Night, Boehringer Ingelheim’s signature event, celebrates the special bond between pets and their families and highlights the importance of preventive care in keeping pets healthy year-round.

Now in its fifth year, the celebration showcases the joy pets bring to Filipino households while reinforcing responsible pet ownership and preventive pet healthcare. This year’s event offered families more ways to learn and connect, featuring educational talks, carnival games, free treats, a pet fashion show, veterinary check-ups, interactive activities, lively performances, and a captivating light show.

Brother Philippines expands green initiatives with eco-friendly Pure Drive spot cooler launch

Amihan season is here but the tropical heat is inescapable at times.

Brother Philippines, a champion for greater sustainability, goes beyond its popularity in printers and labeling systems to provide an eco-friendly cooling solution as it introduces its innovative Pure Drive spot cooler product that’s easy to use, low in power consumption and does not give off hot exhaust air.

Tuesday, December 30, 2025

The leaders who built the legacy: GESG at 20 through the eyes of its placements

As GESG marks two decades of excellence, placed leaders and HR partners recount how the firm influenced their companies’ growth

In leadership recruitment, the most meaningful stories are seldom told by the firms behind the work. They come from the leaders whose careers, decisions, and impact were shaped by the opportunities placed before them. As Global Executive Solutions Group (GESG) celebrates its 20th anniversary under the banner “Two Decades of Leadership, Trust, and Executive Excellence”, its legacy is perhaps best captured not in numbers or milestones, but in the voices of the people whose journeys it helped transform.

PUMA Philippines Launches The Speedcat Lux Collection: Elevating Style With A Bold Metallic Edge

PUMA recently introduced the Speedcat Lux collection, reimagining the unique design DNA of the Speedcat and elevating it with premium execution. Debuting in three sleek colourways, the drop has a distinctive metallic grey design that sets the tone for the collection.

The line-up includes the new Speedcat Ballet (SRP PHP 5,500) that evokes the chic feel of ballet flats, with an updated strap closure, alongside the Speedcat OG (SRP PHP 7,500), shaped after the original, archival 1999 Speedcat. Built on these two fan-favourite silhouettes, the collection turns every look into a statement of creativity with effortless luxe, encouraging wearers to step forward with confidence, character, and edge.

Why VinFast’s RVG Is a Game-Changer for Young Drivers

For a generation that values flexibility, smart spending, and future-proof choices, this might be the shift they’ve been waiting for.

For a lot of young Filipinos, owning a car feels like a mix of dream and headache. On one hand, there’s freedom-–late-night drives, weekend trips, not having to battle for a seat on a packed jeep or bus. On the other hand, there’s the brutal reality that a car is one of the biggest expenses you’ll ever make, and the moment you drive it out of the dealership, its value starts dropping. Gen Z and younger millennials grew up online, exposed to money-talk threads, finance-Tok, and horror stories about ‘resale,’ so it’s no surprise that many are torn between wanting a car and being scared of a long-term commitment.

VinFast’s Residual Value Guarantee (RVG) Program steps into that exact pain point. Instead of pretending depreciation doesn’t exist, it puts everything on the table: here’s how much your car will be worth later, here’s the safety net if life changes, and here’s a way to try going full electric without feeling trapped. 

It turns a scary ‘what if?’ into a clear Plan B

Young drivers are used to planning life in seasons: scholarship now, job later, maybe overseas in a few years if a better opportunity shows up. A traditional car purchase doesn’t really match that mindset — once you buy, it feels like you’re locked in for years, no matter what happens. What if you move cities? Change jobs? Decide you don’t actually need a car anymore?

RVG changes that dynamic. Instead of guessing how much your car might sell for in three years, VinFast lays out a guaranteed buyback path — up to 90% of the car’s original price in the first six months, stepping down on a clear schedule as time passes. For a young owner, that’s not just a number; it’s a built-in Plan B. If life shifts, the car doesn’t have to become a regret. There’s already an exit ramp waiting.

It lets you try an EV without feeling stuck forever

A lot of young Filipinos are curious about electric vehicles. They like the idea of cleaner air, lower fuel spend, and future-ready tech, but they also hear all the usual fears: What if the battery wears out? What if I can’t sell it later? What if the market isn’t ready? For a first-time buyer, those are heavy question marks.

With the RVG, an EV doesn’t feel like a gamble, it feels more like a unique financial safety net. If the car fits your lifestyle – daily commute, weekend drives, charging habits – you keep it. If it doesn’t, you’re not left scrambling to find a buyer in a thin EV secondhand market. The guaranteed buyback values mean that you know from day one what walking away would look like. That clarity makes it easier for young drivers to say, “Okay, I’ll actually try this.”

It respects the “budgeting era” mindset

Gen Z is growing up in an economy where every peso has a job – rent, family support, savings, side hustles, maybe even a small investment or two. A car isn’t just a flex; it’s a line item that has to fit inside carefully managed spreadsheets and budgeting apps. Depreciation is usually the part no one wants to think about, because it feels like watching money evaporate in slow motion.

The RVG doesn’t remove depreciation – it makes it predictable. Instead of vague worry, you get a clear picture: if you return the car at this point, this is what comes back to you. It’s the kind of structure that makes car ownership easier to plug into long-term financial planning. For a generation that values smart spending and hates overspending, that kind of transparency matters.

It fits a lifestyle that’s always evolving

Young drivers don’t live static lives. Today’s “perfect car” might feel too big, too small, too expensive, or too unnecessary a few years down the line. Maybe remote work sticks and you barely drive. Maybe you move closer to work or abroad. Maybe your priorities shift – wedding fund, a business capital, or helping the family.

RVG understands that reality instead of fighting it. Because the program guarantees a certain value within a specific timeframe, the car becomes less of a permanent anchor and more of a flexible asset. If your life changes, the car can adapt with you – either you keep it, or you cash out with a value you already knew in advance. It’s car ownership designed for people whose lives don’t follow a straight line.

It quietly rewrites the rules for first-time car buyers

For years, the unwritten rule has been simple: the moment you buy a car, you accept that you’ll be on the losing end when it’s time to sell. Older generations shrugged and called it normal. Younger buyers are less willing to accept that. They read, research, and compare. They want options that feel fair.

By guaranteeing future value, VinFast’s RVG nudges the auto industry into new territory. It signals to young consumers that they’re not being left alone to figure out depreciation in a market where EV resale is still uncertain. It says: if you’re going to take a chance on a full electric vehicle, the brand is willing to stand next to you, not just at the point of sale, but at the point of change.

In the end, VinFast’s RVG Program isn’t just about numbers on a chart. For young car owners and soon-to-be drivers, it’s about freedom with fewer strings attached: the freedom to own a car, explore an EV, and still keep an exit plan in your back pocket. In a generation that values both experience and financial sense, that kind of flexibility might be exactly what makes the dream of car ownership feel possible again.

Monday, December 29, 2025

Shell Rimula’s “Bida Ang Biyahe Ko!” Campaign Celebrates Filipino Truck Drivers and Mechanics

Shell Rimula celebrates Filipino truck drivers and mechanics during the 2025 “Bida ang Biyahe Ko!” event, honoring their vital role in keeping the country’s transport and logistics sector moving.

Shell Pilipinas Corporation, through its lubricants brand Shell Rimula, recently concluded its nationwide “Bida Ang Biyahe Ko!” (BABK) program, an initiative designed to honor and empower Filipino truck drivers and mechanics for their contribution to the country’s transport and logistics industry. Launched earlier this year and running through October, the program made stops at key transport hubs, including Davao, Cebu, La Union, Caloocan, and Laguna, engaging an estimated 250 truck drivers and mechanics across the country.

Monday, December 22, 2025

FedEx Empowers Filipino Textile MSMEs with Global Trade Masterclass

Federal Express Corporation (FedEx), one of the world’s largest express transportation companies, collaborated with the Department of Trade and Industry (DTI) to deliver the FedEx Masterclass for Philippine textile Micro Small and Medium Enterprises (MSMEs), equipping them with the knowledge and tools to expand their global footprint.

The learning series, held on December 3, 2025, in Taytay, Rizal, was attended by 33 MSME businesses. The sessions leveraged the global logistics expertise of FedEx, covering import and export fundamentals, including creating air waybills, document requirements, proper packing of textile shipments, and shipment tracking.  

Monday, December 15, 2025

Fortune ranks TP among top 10 World’s Best Workplaces 2025

TP in the Philippines continues to strengthen its role in supporting national growth by providing opportunities and livelihood to Filipinos as one of the country’s largest private employers currently with over 60,000 employees. Photo shows Rahul Jolly, the company’s Chief Executive Officer (standing 4th from right, back row); and Jeffrey Johnson, Chief People Officer (first from right, back row) with TP employees. 

TP (formerly Teleperformance) in the Philippines, a leader in digital business services, today announced it was named one of the top 10 World’s Best Workplaces™ in 2025 by Great Place To Work® and Fortune magazine. This is the fifth consecutive year that TP has been named to the world's top employer list.

Saturday, December 13, 2025

Your Radiance, Your Runway: Look Confidently Radiant on and off the Runway with Cetaphil Bright Healthy Radiance

Confidence starts with bright, healthy skin.

Between work, errands, family, friends, and the flurry of the upcoming holidays, our schedules are packed - yet our skin deserves to stay bright and radiant through it all. Because even on the busiest days, confidence shouldn’t take a back seat.

That’s why Cetaphil Bright Healthy Radiance partnered with SoFA Design Institute for its 2025 Graduation Show, where models, designers, and artists balanced packed schedules yet still took the runway with confidence and radiance.

Friday, December 12, 2025

SM and Jobstreet Champion Filipino MSMEs at 2025 MSME Summit

Entrepreneurs and partners gather at the MSME Summit 2025 hosted by Jobstreet by SEEK Philippines in partnership with SM Supermalls at the Music Hall of SM Mall of Asia.

Jobstreet by SEEK Philippines, in partnership with SM Supermalls, welcomed entrepreneurs, industry leaders, and key stakeholders to the MSME Summit 2025 at the SM Mall of Asia Music Hall. The event showcased the shared commitment of Jobstreet and SM Supermalls to empower Filipino micro, small, and medium enterprises (MSMEs) and foster sustainable growth for the nation’s backbone industries. Ms. Dannah Majarocon, Managing Director of Jobstreet by SEEK Philippines, highlighted the summit’s goal: supporting MSMEs as a driving force of the Philippine economy.

BEST NEW FIRSTS IN METRO MANILA: Lifestyle and Looks Made for You

Metro Manila is all about choice—every turn offers something new to try or take home. This season, SM Supermalls brings you openings that spark curiosity, invite you in, and leave you wanting more. From fresh fashion drops to lifestyle essentials, each find is designed to fit seamlessly into your life while adding that extra something you didn’t know you were missing.

At SM Supermalls a bold new era full of evolving finds await—each one thoughtfully chosen to bring fresh styles, unique experiences, and everyday essentials that meet the dynamic lifestyle of every Manileño shopper. It’s truly a space that adapts and grows with you, proving time and time again that SM’s got it all for you.

Thursday, December 11, 2025

SM Supermalls and DICT launched Digital Corners in SM Job Fairs

Empowering job seekers and SHS learners through digital upskilling

Department of Information and Communications Technology (DICT) Secretary Henry Aguda and SM Supermalls VP for Mall Operations Junias Eusebio formalize their partnership through a memorandum of understanding (MOU) to establish digital corners in SM Job Fairs. The two leaders also reaffirm their shared commitment through the Pledge of Commitment Wall, championing real-world opportunities that empower young Filipinos to develop future-ready digital skills.

Achieve the Perfect Holiday Look with Laifen and Enjoy Exclusive Promos

Laifen unveils exclusive online holiday deals, making it easy for fans to upgrade their devices or find the perfect hair dryer gift

As the holiday season fills your calendar with house parties, family dinners, and virtual hangouts, squeezing in a salon appointment becomes a challenge. Luckily, Laifen makes salon-quality styling possible right at home– helping you save both time and money during one of the busiest months of the year.

Just in time for the 12.12 holiday deals, Laifen is making it easier to look your best all season long. Discover Laifen’s lineup of hair dryers, ideal whether you’re treating yourself to better hair days or gifting someone a styling upgrade.

Tuesday, December 9, 2025

Pet’s Date Night 2025: Celebrating stronger bonds between pets and people

Pets make life better—and so does caring for their health. That’s why Boehringer Ingelheim, a leader in animal health, continues to champion meaningful connections between pets and their owners. This commitment comes to life through Pets Date Night, now in its 5th year, a signature event that celebrates the next-level bond between pets and people, strengthened by complete parasite protection from our trusted portfolio.

This year’s celebration takes things up a notch. Expect an unforgettable experience packed with activities for fur parents and their beloved pets. From live performances by Justin Vasquez and featured bands to carnival games, prizes, and interactive activities—every moment is designed to bring pets and owners closer together.

Saturday, December 6, 2025

PUMA H-Street is the Holidays’ Sleekest Party Sneaker

As the holidays usher in a swirl of soirées, shopping lists, and shimmering nights out, one thing becomes clear: style must keep pace. This season, PUMA’s H-Street OG and Premium sneakers are stepping confidently into the spotlight. Equal parts effortless and elevated, these silhouettes are just in time to anchor festive looks or make a beautiful addition under the tree.

Lightweight, sleek, and iconic, the H-Street leans into the season’s energy. Think crisp whites, deep blacks, earthy browns, standout reds, and punchy greens—tones that slip naturally into the rhythm of December dressing. Whether someone is darting between gatherings or curating the perfect gift, the H-Street delivers a touch of modern nostalgia with an unmistakably chic edge.

Friday, December 5, 2025

Filipino AC installers dominate the Midea Club Flash Installation Tournament 2025 ASEAN Finals

Midea celebrates the installers who proudly represented their countries and won at the ASEAN Finals of the Midea Club Flash Installation Tournament 2025 in Foshan, China (From left to right: Jerome Pumaren (3rd placer, Philippines), Mark Kevin Peña (Master of Speed 2025), and Lui Kher Sze (2nd Placer, Malaysia)

Trusted global appliance brand Midea has successfully concluded the Midea Club Flash Installation Tournament 2025 ASEAN Finals, the largest and most prestigious professional air conditioner installation competition in Southeast Asia. Held in Foshan, China, the event brought together top installers from Indonesia, Malaysia, the Philippines, Thailand, and Vietnam, following months of national preliminary rounds with over 10,000 participants across the region.

FedEx Survey Shows Business Confidence in Holiday Sales as E-commerce Shopping Festivals Fuel Growth

Speed and affordability top APAC shoppers’ priorities, as 8 in 10 APAC and European businesses remain confident about meeting delivery deadlines this holiday season

Federal Express Corporation (FedEx), one of the world's largest express transportation companies, released insights from a recent survey exploring trends and sentiment around the year-end festive shopping season among businesses and consumers across Europe and Asia Pacific (APAC).

Conducted in September 2025, the survey gathered insights from 850 small and medium-sized businesses (SMEs) and 850 consumers across 13 APAC markets, along with over 1,200 SMEs across 9 European markets. It examines business expectations for the holiday gifting season and highlights customer preferences and concerns.

Tuesday, December 2, 2025

Lalamove survey: Over 60% of Filipino SMEs remain cautious yet see brighter 2026 outlook amid current national conditions

Lalamove, the leading on-demand delivery platform, has announced the findings from its latest SME survey, which revealed that Filipino small and medium enterprises (SMEs) remain cautious despite having an optimistic outlook for the Philippines’ business landscape. 

About 61% of Filipino SMEs said they have a cautious but optimistic outlook in 2026 on the country’s business landscape compared to this year, while 22% said their outlook is unchanged and uncertain. But still, 31% of the respondents are looking forward to business prospects in 2026.