Weight Management, Anti-Inflammatory Solutions Top Compounded Medications Sought by Millennials and Gen Zs

Millennials and Gen Zs take control of their health through personalized medicines

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The global health crisis changed people’s perception of health and wellness and their relationship with medicines and healthcare as a whole. According to Millennial Medicine Cabinets, a February 2022 survey by health website druggenius.com, one in three millennials has become more interested in vitamins and supplements since the pandemic started, with immune health and multivitamins topping their interests. Furthermore, one in three millennials also increased their supplement and vitamin consumption since March 2020,[1] proving that health and wellness are not only top of mind but a major factor in lifestyle changes.

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Today’s athletes are more sophisticated in their buying and selecting behavior than ever before. The age of information has pushed the envelope in ways that athletes know exactly what they want, what to look out for, and where to get it. Consumer insight has evolved tremendously. Brands are now churning out products engineered to the exact specifications of athletes. The world of sports nutrition has kept pace.

It is apparent that championship athletes are keen on looking for the best available products to take them to that next level. Popular opinion will say there are no secrets to greatness other than proper coaching, hard work, and elite level preparation. But is that all there really is to it? Athletes of any sport will attest that proper nutrition is tantamount to winning at any level. And winning is a way of life.