Join The Klean Fight!

Today’s athletes are more sophisticated in their buying and selecting behavior than ever before. The age of information has pushed the envelope in ways that athletes know exactly what they want, what to look out for, and where to get it. Consumer insight has evolved tremendously. Brands are now churning out products engineered to the exact specifications of athletes. The world of sports nutrition has kept pace.

It is apparent that championship athletes are keen on looking for the best available products to take them to that next level. Popular opinion will say there are no secrets to greatness other than proper coaching, hard work, and elite level preparation. But is that all there really is to it? Athletes of any sport will attest that proper nutrition is tantamount to winning at any level. And winning is a way of life. 

Understanding the label: A closer look at your child’s milk

Aside from a well-balanced, nutritious diet, giving your child a glass of milk has been shown to help support your child’s well-being. Aside from being a source of calcium, a glass of milk can also provide essential and important nutrients for growth and mental development

As parents, however, it is important to take a closer look—beyond the promises—at the nutritional values, ingredients, calorie counts, and even the sugar content of your child’s milk to better understand how it factors into his or her nutrition. One way of doing so is by getting accustomed to reading the labels.