Bayad, the biggest and widest multi-channel payment platform in the Philippines and a subsidiary of Manila Electric Company (Meralco), emerged among renowned marketing brands during the 2022 Asia Pacific Stevie Awards, a premier award-giving program designed to reward and celebrate the positive contributions of organizations and professionals across 29 nations of the Asia Pacific region.
Judged by an independent panel of industry leaders and marketing experts, Bayad bags the Bronze Stevie in the Innovation in Rebranding category, where it articulates its brand transformation in its essay entry titled Meralco's Bayad Center to Bayad: How a traditional bills payment brand authority in the Philippines adapted to the digital age.
