When Filipinos choose where to get their eyewear, one name continues to stand out: EO Executive Optical.
An independent 2026 study conducted by NielsenIQ Philippines found that EO Executive Optical leads among Filipino optical consumers across three important measures: favorite brand, most recommended eyewear brand, and most patronized optical shop.
Among Filipinos aged 12 to 44 from Socioeconomic Class (SEC) CD households who use optical products, nearly three out of four named EO as their favorite optical shop or eyewear brand. Seventy-six percent said they would recommend EO to others, while 65% said EO is the optical shop they visit or patronize most often—about 6.5 out of every 10 respondents.
