Showing posts with label FMCG Asia Awards 2024. Show all posts
Showing posts with label FMCG Asia Awards 2024. Show all posts

Wednesday, January 22, 2025

Personal Collection bags ‘Home Brand of the Year’ at the FMCG Asia Awards 2024

Personal Collection (PC), one of the leading Filipino-owned direct-selling companies, bags the “Home Brand of the Year - Philippines” at the FMCG Asia Awards 2024 for its flagship brand, Tuff, making it the only Philippine brand to receive the award this year.  

The award-giving body recognized Tuff's commitment to expert cleaning and sustainability, solidifying its status as a trusted choice in Filipino households. Tuff, the first-ever brand of Personal Collection, which began as a toilet bowl cleanser, has since evolved into a comprehensive home care line.

Additionally, most Tuff products are packaged in biodegradable materials, designed to decompose within five to ten years in landfill conditions. This initiative reflects the brand's proactive effort to help address the pressing problem of plastic pollution in the Philippines.