AXE has been around for more than 40 years, and since 1983, the innovative fusion of an eau de toilette and deodorant has proven to be a success for men worldwide. AXE once again shakes up the fragrance game by introducing a new collection that offers the essence of luxury for the man who wants to smell fresh, bold, and finer than fine.
Here's the data to back it up. In a blind test against some well-known high-end fragrances, 8 in 10 men agreed they would replace their current cologne with AXE's latest innovation—the Fine Fragrance Collection. Formulated by the best "noses" in the fragrance business right now, it's no wonder AXE's new scents got that many positive reviews and continues to get more by the day.
Who are the "noses" in the fragrance industry? These are the only the best of the best who craft fragrances for some of the biggest luxury brands in existence today. Fragrance houses Givaudan and Firmenich and iconic perfumer Ann Gottlieb have both thrown their hats into the AXE ring and have created unforgettable scents using high-quality ingredients, but at price points for the everyday man to enjoy little luxuries in life without breaking the bank.
