Is your refrigerator holiday-ready?

The holidays are almost always jam-packed with gatherings every week. And for homes that regularly host the celebrations, the kitchen will need to be efficient with plenty of storage space so that food preparation and cleanup will run smoothly as possible.

Next to cooking appliances, refrigerators take center stage during the holidays by keeping fresh ingredients, chilled drinks, and leftovers neatly stored and organized in the kitchen. A regular-sized fridge, however, might not be enough for the needs of the occasion, especially with new faces possibly adding to the yearly guest list.

“Christmas should be about renewing relationships with the people we love, not about worrying how to keep things in order. To make our loved ones feel welcome when they visit, it’s important that we keep our homes stress-free,” said Jennifer Samson, Haier’s Product Manager for refrigerators.

Food prep hacks for families on the go

Family dinners at home are possible with the right kitchen appliances 

Eating together at home is a time-honored practice among Filipinos, but the daily demands of work and school—not to mention traffic—are making it harder to sit with family at the dinner table.

“Mealtimes with family aren’t just about enjoying home-cooked food. Important conversations often happen during dinner, allowing families to nurture values and strengthen relationships,” said Leny Agdamag, Haier’s Product Manager for Small and Kitchen Domestic Appliances.

The time spent when preparing meals is a huge factor in why people are opting to eat whenever they can to and from school or the office. Good food, however, does not necessarily require too much time in the kitchen with the right microwave and oven toaster.

Haier blasts off for 4th time with “space refrigerator”

Appliance giant takes to outer space aboard Shenzhou XI mission

Global technology leader Haier takes another giant leap for mankind by joining the Shenzhou XI launch this October. This is the company’s fourth time to join a space mission as part of research and development into aeronautic technology for commercial refrigerator applications.

“We are proud to be the only home appliance brand so far to ever reach space,” said Yutaka Itamochi, President and CEO of Haier Philippines. “Our company has gone a long way in terms of quality and innovation, and our technology is now making history thanks to space missions like Shenzhou XI.”

Big fridge for small business

Full-size functionality with Haier’s large-capacity refrigerators

Food entrepreneurship in the last few years has branched away from the traditional restaurant model as more businesses set up at home or join food parks across the Metro. But success in this rising sector takes more than just delicious food, value for money, or even connections.

“Consumers today aren’t just picky eaters, they also look at the whole service when evaluating the quality of a food stall or restaurant,” Haier’s Product Manager for Refrigerators Jennifer Samson said. “With that in mind, aspiring food businesses should always be ready to meet customer expectations.”

Kitchen functionality is vital to quality food service, and appliances like the refrigerator play a central role in keeping the prep area organized and efficient. Unfortunately, a typical residential fridge might prove too small for storing a week’s worth of food and drinks, while a commercial refrigerator might be too bulky for a house or small stall.