Bayad President and CEO, recognized as one of the 2024 Top Filipino Innovators

Lawrence Y. Ferrer, Bayad President and CEO, has been recognized as one of the Top Filipino Innovators in the recently concluded 2024 Mansmith Innovation Awards.

Organized by Mansmith and Fielders Inc., a leading marketing consultancy company in the Philippines, the said awarding event aims to highlight exceptional Filipino innovators who significantly empowered industry breakthroughs such as digital transformation, business model innovation, and market-driving strategies.

The Mansmith Innovation Awards featured two distinct categories: Master Innovator and Enterprise Innovator. Master Innovators are industry leaders that have attained profitable scale, category leadership and sustainable impact, while Enterprise Innovators are rising stars who have shown potential for growth and capacity for profitable success.

Bayad drives discourse on business innovation during the 11th Mansmith Market Masters Conference

Bayad President and CEO Lawrence Y. Ferrer joins the discourse on the “5 Skills of Market Masters Strategists” during the 15th Mansmith Market Masters Conference held on May 8, 2024 at The Fifth, Rockwell Center, Makati, Metro Manila.

Organized by Mansmith and Fielders, Inc., a leading training and consultancy company in the Philippines, the said event gathered a panel of renowned industry leaders in the retail, healthcare, fintech, clothing, advertising, esports, electronics, and lending sector.

Ferrer then shares insightful business practices as he spotlights the subject “Innovating Skills: Winning and Thriving in the Market Landscape”.

Essentially, Ferrer emphasized customer-centricity, data-driven strategies, leveraging technology, and corporate culture as the cornerstone of every successful business.