Initiative comes as a growing number of Philippine businesses operate without a formal public relations strategy
BrandComm Asia (BCA), a Philippine public relations agency, announced the launch of a complimentary PR Audit service designed to give businesses of all sizes an objective, professional assessment of their current media presence and communications health.
The free website-focused audit comes at a time when many Philippine companies, from small enterprises to established corporations, lack a clear, structured understanding of how their brand is actually perceived in the market.
BCA, based on client onboarding and a quick industry survey, found that a majority of small and mid-size businesses in the country have never conducted a formal review of their public relations standing.
