Midea champions innovation and industry excellence, earned multiple Quill awards

Concepcion Midea Inc. Philippines, together with members of partner communications agency COMCO Southeast Asia, received the recognition at the 22nd Philippine Quill Awards.

The continued pursuit of innovation and deep collaboration with its nationwide network of stakeholders remain at the heart of Midea’s mission to deliver happiness to every Filipino household through meaningful home appliance solutions. 

This commitment was recently recognized at the recent 22nd Philippine Quill Awards, where Midea received three awards for its milestone dealer and installer technician engagement initiatives, namely “Together Future Ready: 2025 AC Specialist Convention” and “Midea Club.” 

Midea’s ‘Discover Happiness’ campaign wins at the 21st Philippine Quill Awards

Concepcion Midea Inc. Philippines’ Marketing Director Fides L. Bayot (3rd from right), Brand Marketing Manager

Yven Gerard Almalel (middle) and Marketing Communications Assistant Manager Yanie Dominguez (2nd from right),

together with members of COMCO Mundo League of Enterprises and LMNL Productions at the 21st Philippine Quill Awards

Leading home solutions brand Midea was recognized at the recent 21st Philippine Quill Awards for its campaign, 'Discover Happiness,' under the Marketing, Advertising, and Brand Communication category.