XTREME Appliances opens its fourth concept store inside SM Malls in its Sta. Mesa branch on January 21, 2023, located at the 3rd level, Cyberzone. The store is the first of its kind. It features a lounge that serves as an extension designed to showcase the company's range of home appliances.
The grand opening was attended by Mr. Adrian Lim, President of XTREME Appliances, Mr. Mark del Mundo, VP for Business Development, Mr. Meng Melgar, Head of Retail, and was also joined by Manila Vice Mayor, Yul Servo, SM executives, media, and celebrities.