Solignum, the leading wood preservative brand, was recently awarded Superbrand status for the fourth time.
“We are extremely honored to be conferred this award again. This validates our continued efforts to provide houseowners quality products for wood preservation and protection,” said Ms. Peachy Tiu, Marketing Manager, Jardine Distribution, Inc, upon receiving the award last December 9, 2015 at the Crown Regency Hotel.
Solignum, which now boasts more eco-friendly variants, was among the list of awardees during 2014-2015—the 9th Volume of Superbrands awardees.
Superbrands, an independent global arbiter in branding, confers awards on the strongest and most trusted brands in the country. It came to the Philippines in 1997, giving the worldwide seal for the first time in Asia.
The award-giving body confers the award on brands or companies that meet the following criteria: market dominance, consumer loyalty, market acceptability, goodwill, and longevity. Superbrands likerwise serves as an effective communication tool for consumer education.
