Filipinos celebrate the Christmas season early with TikTok

As the Christmas season approaches, TikTok is becoming an integral part of the festive experience for many Filipinos. The platform is increasingly where users turn for inspiration, entertainment, and, most notably, holiday shopping.

TikTok users love the festive period, with 81% gathering with friends and family, another 74% giving gifts, and 66% celebrating with Christmas parties according to a TikTok commissioned survey on Christmas & New Year behaviours in the Philippines conducted by Toluna in 2024. It is a period of togetherness, community, and celebration. After all, it’s the most wonderful time of the year, and the community wants to spend it with their chosen people.

Wellness Whispers’ Journey: Building a Wellness Brand on TikTok Shop

In the ever-evolving landscape of health and wellness, Wellness Whispers has emerged as a standout example of how digital innovation can drive substantial growth. Founded by celebrity mom, podcast host, and entrepreneur Dani Barretto, this Filipino brand is revolutionizing the wellness sector with products designed to enhance daily well-being, from soothing winter melon milk tea to immunity-boosting pomelo juice. By tapping into TikTok Shop’s dynamic platform, Wellness Whispers has expanded its market reach and set new standards for consumer engagement and digital sales.

“We started Wellness Whispers with a vision to offer products that cater to the wellness needs of our customers,” said Dani Barretto, CEO and Owner. “TikTok Shop has been instrumental in turning that vision into reality. The platform’s innovative tools have allowed us to connect with a broader audience and deliver our wellness solutions in a way that resonates deeply with consumers.”

Monde Nissin Boosts Digital Success with TikTok Shop

Monde Nissin Corporation, a household name in the Philippines for over 40 years, has elevated its iconic food brands to new digital heights by partnering with TikTok Shop. As part of TikTok's roster of Filipino brands, Monde Nissin's impressive growth on the platform underscores the transformative potential of e-commerce and social media in empowering local businesses.

Monde Nissin is celebrating 45 years of bringing good food to tables around the world and is renowned for brands such as Lucky Me!, SkyFlakes, Fita, Nissin Biscuits, Monde, M.Y. San Grahams, and Quorn meat-free products. The company joined TikTok Shop in January 2023, and launched its first livestream event in June 2023. Since then, Monde Nissin has harnessed TikTok Shop's innovative tools and vibrant community to achieve notable results.

Show off those big energy moves with Samsung’s #powerAwesome TikTok challenge

Creators can showcase more of their talent with the awesome features of the Galaxy A-series. From April 16 to 21, the #powerAwesome TikTok challenge is open to anyone who’s ready to unleash their creativity. 

Following #AwesomePosesUnleashed, the #powerAwesome will prove how the Galaxy A-series can help creators power up their creativity and passion. The challenge is an opportunity to express themselves on TikTok and show off those power moves that define their boundless creativity with the Galaxy A-series’ innovations.