TikTok users love the festive period, with 81% gathering with friends and family, another 74% giving gifts, and 66% celebrating with Christmas parties according to a TikTok commissioned survey on Christmas & New Year behaviours in the Philippines conducted by Toluna in 2024. It is a period of togetherness, community, and celebration. After all, it’s the most wonderful time of the year, and the community wants to spend it with their chosen people.
“We started Wellness Whispers with a vision to offer products that cater to the wellness needs of our customers,” said Dani Barretto, CEO and Owner. “TikTok Shop has been instrumental in turning that vision into reality. The platform’s innovative tools have allowed us to connect with a broader audience and deliver our wellness solutions in a way that resonates deeply with consumers.”
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Monde Nissin is celebrating 45 years of bringing good food to tables around the world and is renowned for brands such as Lucky Me!, SkyFlakes, Fita, Nissin Biscuits, Monde, M.Y. San Grahams, and Quorn meat-free products. The company joined TikTok Shop in January 2023, and launched its first livestream event in June 2023. Since then, Monde Nissin has harnessed TikTok Shop's innovative tools and vibrant community to achieve notable results.
(From left to right): TikTok Shop Philippines Marketing and Communications Lead Franco Aligaen, TikTok Philippines Country Head for Brand and Mid Market Partnerships Paolo David, SPARK! Philippines Executive Director Maica Teves, Makati City Mayor Abby Binay, and L’Oréal Philippines Corporate Affairs Head Krhizzy Pasigan together with the Digital Beauty Academy participants.
Inspired by the endless flavor possibilities of wholegrain popcorn, Chef Tony's Popcorn has developed over 70 unique flavors, including local favorites like BBQ Ribs Adobo and Kare-Kare. The brand's commitment to quality and innovation has led to its presence in multiple retail outlets and its recent entry into e-commerce through TikTok Shop.
"Popcorn appealed to me because it's a whole grain snack, offering high fiber content," Chef Tony explained. "As a chef, I thought I could always come up with different flavors for it. The total number of flavors I've developed is now over seventy. Seventy flavors over my journey of more than 12 years with Chef Tony's."
(from left) Joey Concepcion, Founder of Go Negosyo; Undersecretary Ma. Cristina Roque of the DTI-MSME Development Group; and Jonah Ople, Category Lead for Fashion, TikTok Shop
In celebration of the Micro, Small, and Medium Enterprise (MSME) Development Week, TikTok Shop participated in the National MSME Summit 2024, organized by Go Negosyo in collaboration with the Department of Trade and Industry (DTI).
Themed "Innovate to Elevate: Empowering MSMEs for Sustainable Growth," the summit underscored the pivotal role of digitalization in enhancing competitiveness and fostering sustainable growth among Filipino MSMEs. The event gathered industry leaders, government officials, and entrepreneurs to explore innovative strategies to empower MSMEs in the Philippines.
“I discovered TikTok Shop in October 2022, and it was a revelation. What started with a simple idea and a heartfelt product has grown exponentially. We’ve gone from fulfilling one or two orders a day to handling thousands,” said Mia. “TikTok Shop helped us a lot because our sales were low before. Now, our sales have increased by almost 60-70%, and we can ship to any part of the Philippines.”
TikTok Shop, in partnership with the Department of Trade and Industry (DTI), recently hosted Camp Asenso, a transformative two-day event aimed at empowering Micro, Small, and Medium Enterprises (MSMEs) by leveraging the power of e-commerce and live streaming.
The program featured comprehensive master classes on starting on TikTok Shop, including content guidelines, affiliate marketing, and live selling demonstrations, providing valuable insights and practical knowledge to help MSMEs thrive in the digital age.
In a beauty industry once limited by a lack of diversity and inclusivity, Issy Cosmetics and Klued have emerged as local beacons of positive change. These LGBT-owned businesses have leveraged the innovative capabilities of TikTok Shop to expand their reach and promote a more inclusive definition of beauty.
The Mercury Collection from SOLÁ
In the competitive shapewear industry in the Philippines, SOLÁ has distinguished itself by leveraging TikTok Shop's distinct features, enhancing the brand's reach and appeal to consumers.
SOLÁ, an affordable yet high-quality shapewear line, was launched in the spring of 2023 by Miss International 2016 Kylie Versoza and her friends with the main goal of encouraging the community to embrace the uniqueness of their bodies and feel comfortable in their own skin.
As an ecommerce startup, SOLÁ has adopted TikTok Shop to maintain a two-way communication with its consumers, allowing them to connect with the brand's shapewear products.
Universal Robina Corporation (URC) has expanded their e-commerce availability with the opening of its TikTok Shop @urcphilippines. Products of the food and beverage manufacturer are also widely available in other leading online shopping platforms.
“URC is guided by our purpose of delighting everyone with good food choices. Venturing into e-commerce and growing our online presence help ensure that our well-loved URC products are easily accessible, and always available to consumers any time of the day,” said URC Chief Marketing Officer, Mian D. David.
