(from left) Joey Concepcion, Founder of Go Negosyo; Undersecretary Ma. Cristina Roque of the DTI-MSME Development Group; and Jonah Ople, Category Lead for Fashion, TikTok Shop
In celebration of the Micro, Small, and Medium Enterprise (MSME) Development Week, TikTok Shop participated in the National MSME Summit 2024, organized by Go Negosyo in collaboration with the Department of Trade and Industry (DTI).
Themed "Innovate to Elevate: Empowering MSMEs for Sustainable Growth," the summit underscored the pivotal role of digitalization in enhancing competitiveness and fostering sustainable growth among Filipino MSMEs. The event gathered industry leaders, government officials, and entrepreneurs to explore innovative strategies to empower MSMEs in the Philippines.
