The Mercury Collection from SOLÁ
In the competitive shapewear industry in the Philippines, SOLÁ has distinguished itself by leveraging TikTok Shop's distinct features, enhancing the brand's reach and appeal to consumers.
SOLÁ, an affordable yet high-quality shapewear line, was launched in the spring of 2023 by Miss International 2016 Kylie Versoza and her friends with the main goal of encouraging the community to embrace the uniqueness of their bodies and feel comfortable in their own skin.
As an ecommerce startup, SOLÁ has adopted TikTok Shop to maintain a two-way communication with its consumers, allowing them to connect with the brand's shapewear products.
