Jobstreet by SEEK launches Better Matches campaign, connecting talent with jobs that match their level

SEEK, the company that operates Asia’s online employment marketplace Jobstreet and Jobsdb, recently announced the launch of its region-wide AI-driven ‘Better Matches’ campaign in Asia. The creative campaign spotlights Jobstreet by SEEK’s ability to use world-class AI to empower talent and deliver better job matches than ever before. 

The creative campaign features a series of animated videos that feature AI-like animals working in mismatched jobs that do not align with their inherent traits, leading to unforeseen circumstances. The animal theme symbolizes the increasingly complex jungle of talent and job seeking that both employers and talents have expressed in multiple surveys and online publications.