In a vibrant blend of music, youth, and meaningful advocacy, Bossjob, the Philippines’ leading AI-powered, chat-first recruitment platform, joined this year’s UP Fair 2025 not as a career expo participant—but as a lifestyle ally, brand champion, and changemaker.
Held from April 2 to 5, 2025, at the University of the Philippines - Diliman, UP Fair is one of the country’s biggest university-led events, with over 50,000 attendees across four days. For Bossjob, the opportunity to immerse in this energetic, cause-driven environment signaled more than a traditional brand activation—it was a statement of intent: to meet the next generation of talents where they are, with tools and support they can actually use.