Samsung hosted more than 50 media from Southeast Asia at a showcase of Samsung’s expanding B2B portfolio, including its latest HVAC technologies and B2B laundry solutions.
The showcase featured Samsung’s AI-enhanced home appliance innovations, providing attendees with a preview of the upcoming 2027 Samsung room air conditioner.
The seminar also included demonstrations of how SmartThings, Home Appliance Remote Management (HRM) and long-term software support keep the appliance experience evolving well beyond the initial purchase.


.jpg)



