Monday, September 3, 2018

Stephen Curry Shows How He Is “Wired Different” With The All-New Curry 5 – Available Now

The ultimate upgrade to the Steph Curry line and a refreshed UA 3X3 basketball tournament to excite fans and athletes across the region

Following the conclusion of the 2018 NBA Finals, U.S. high performance sportswear label, Under Armour, is pulling out all stops to continue satisfying basketball fans in Southeast Asia with an upgraded shoe offering and a new regional competition for young athletes.

Basketball was wired the same for decades – a game predicated on size and brute strength, played within 24 feet of the rim, where jab steps were secondary to elbow jabs, where athleticism ruled all…until Stephen Curry finally cracked the code. Stephen, fresh off his 3rd NBA Finals win in 4 years, is “Wired Different” from his predecessors. A challenger who has hacked handles, hacked range and in the opinion of some – even ruined the game.

In order to continue breaking the game and shattering the status quo, Stephen has created a new operating system that’s “Wired Different” for the modern game.

Introducing the Curry 5. Light, low and built for optimum speed and agility. The full knit construction with molded cushioning and a unique lockdown lacing system brings total precision to the shoe’s 360 degree fit and feel. And an unbelievable grip traction system, built for all courts, provides quick-stop traction, enabling Stephen to make cuts on a dime, no matter what the surface. The ultimate upgrade is here…and it’s Wired Different.

“Version 5 was the result of a long study of all the previous iterations,” said Stephen Curry when asked about the development of the Under Armour Curry 5. “We dug deep and worked hard to make this the ultimate upgrade. This one goes out to all the challengers – the people ‘ruining the game’. We hack the old school and we change everything.”

Key components of the Curry 5 design include:


  • EVA cushioning midsole delivers underfoot responsiveness 
  • The Curry 5 locks in Stephen’s heel with Anafoam and has a super light upper that doesn’t weigh him down
  • New lacing system and stretchable upper allows for ease of entry
  • The midsole delivers lightweight underfoot responsiveness
  • The speed plate and flex zones in the midsole and outsole help Stephen stay light 
  • Containment areas in the forefoot lateral wall and the heel lock in the foot, enabling Stephen to play his game on his toes
  • Weight: 11.8 oz.

The Under Armour Curry 5 is priced at PHP7,995 and is available at selected Under Armour Brand Houses as well as online at underarmour.com.ph.

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