The ultimate upgrade to the Steph Curry line and a refreshed UA 3X3 basketball tournament to excite fans and athletes across the region
Following the conclusion of the 2018 NBA Finals, U.S. high performance sportswear label, Under Armour, is pulling out all stops to continue satisfying basketball fans in Southeast Asia with an upgraded shoe offering and a new regional competition for young athletes.
Basketball was wired the same for decades – a game predicated on size and brute strength, played within 24 feet of the rim, where jab steps were secondary to elbow jabs, where athleticism ruled all…until Stephen Curry finally cracked the code. Stephen, fresh off his 3rd NBA Finals win in 4 years, is “Wired Different” from his predecessors. A challenger who has hacked handles, hacked range and in the opinion of some – even ruined the game.
