Sunday, September 8, 2019

The technology that allows you to feel the frustration of having Neuropathy

How will you feel if suddenly, you can no longer do simple daily tasks? Most Filipinos admit to feeling the frustration. But what they don’t know is that this inability might actually be the result of undiagnosed Neuropathy or nerve damage—symptoms of which include pangangalay, pamamanhid and tusok-tusok.

Naturally, nerves can regenerate or repair when damaged, but only for a certain time. Once 50% or more of the nerve tissue is damaged, the nerve reaches the “point of no return,” which means that the nerve damage is permanent. That is why Neurobion wants Filipinos to take necessary action to prevent neuropathy, and those people who are already experiencing the symptoms should consult their doctors immediately.


To help prevent this, Neurobion conducted a survey asking men and women how they deal with health issues. An alarming 53% admitted to brushing off symptoms of being sick; which means more than half of the population could already be feeling signs of Neuropathy without them knowing.

Even more alarming is that 88% of the respondents admitted to feeling the exact symptoms of Neuropathy. But because the symptoms appear to be negligible, they’re deemed less important than the task at hand, when they’ve already affected Filipinos’ daily lives.

Coupled with the fact that 84% say that not being able to do everyday tasks would be extremely frustrating, it’s very important that they address the symptoms of Neuropathy, instead of simply brushing them off.

One way for Neurobion to raise awareness on this matter, is to actually let people experience the frustration of those who have Neuropathy through the Sense Glove—a haptic glove that provides tactile and force feedback, enabling users to feel and interact with objects in virtual reality.

Filipinos can experience this breakthrough technology that brings to light the effects of Neuropathy through the brand’s event series, Neurobion Feel to Win. With the aim to give importance to nerve care, Neurobion provided different challenges that test the strength of people’s nerves: the brand’s first-ever Sense Glove VR challenge that mimics the frustration and difficulty of a person with Neuropathy, the Nerve Twist challenge that reinvents the classic Twister game by using everyday poses that strain the nerves, and the Nerve Wobble challenge that utilizes a wobble board to test a person’s ability to hold a pose for extended periods.

In the launch event held recently in Eastwood Mall Atrium, Quezon City, media and other special guests were given the opportunity to be the first to try the challenges, with the assistance of celebrity Nerve Drill Instructors for the day, Gabby Concepcion, Sam YG and Suzy Entrata-Abrera.

“The activities are meant to familiarize people with the frustration of having undiagnosed Neuropathy – particularly not being able to do simple everyday tasks like commuting, cooking, standing for extended periods and picking up objects.” Said Ming Arroyo-Cunanan, Head of Marketing, P&G Health Care Philippines.

“Among all the activities, the Sense Glove is particularly interesting. The use of breakthrough technology attracts people to try it and the virtual reality experience is an effective way to highlight how frustrating the symptoms of Neuropathy feels.” Cunanan added.

Experience the Sense Glove for yourself at the Neurobion Feel to Win event in Lucky Chinatown Mall Atrium on September 21.

To learn more about keeping your nerves healthy, follow Neurobion Philippines on Facebook.

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