Santé Barley Takes the Lead in Boosting Running and Wellness in the Philippines

One of a kind running series in the Philippines partners with Santé Barley to promote running as a way to live more, do more

From L-R: Andrea Intalan- General Manager Sante Fitness Lab, Joey Marcelo CEO, Sante, Jonah Rivera and Christian Marcelo- Santé Barley Triteam, Pauline Bulatao - Corporate Communications, Santé

In an exciting move to promote healthier living among Filipinos, Santé Barley, the barley authority in the Philippines, proudly announces its role as a co-presenter and the Official Nutrition Partner of HOKA Trilogy Run Asia 2024.

Since its inception in 2010, HOKA Trilogy Run Asia formerly known as RUNRIO Trilogy, has fueled the nation's passion for running, cultivating an active lifestyle, and nurturing a vibrant community of athletes and enthusiasts alike. Now that more Filipinos are embracing the sport and the running scene has matured, Santé Barley recognizes the significance of this partnership, marking a pivotal moment for the brand as it expands its reach and advocates for an active and healthy lifestyle.

The increase in the number of participants was evident during the opening race on April 8, with 8,000 runners taking part. Subsequently, more people have been registering, and organizers anticipate a turnout of at least 64,000 participants for this year’s HOKA Trilogy Run Asia.

Santé CEO Joey Marcelo expressed his enthusiasm, noting that this partnership represents a significant opportunity to promote healthier lifestyles among Filipinos.

“We are thrilled to partner with HOKA Trilogy Run Asia, not only to expand Santé Barley’s reach but, more importantly, to promote health and fitness across the Philippines. Just as Santé Barley is packed with nutritional benefits, we believe in holistic wellness, and this alliance presents an exciting opportunity to inspire individuals to live more and do more,” said Marcelo.

Marcelo also shared that within the Santé community, more employees and business owners are joining the races, making running a viable, affordable, and accessible choice to stay active.

“The beauty of running is that you can do it whenever and wherever you want. Whether you run solo, with groups, or even if you don’t join races like this and just set your own PRs (personal records), you can still enjoy the sport. So, I am really glad that we get to share this positive outlook on running within the Santé community and, of course, with the general public,” Marcelo added.

The partnership aligns perfectly with HOKA Trilogy Run Asia's mission of promoting inclusivity and encouraging Filipinos to confidently adopt a healthier lifestyle. With a growing number of participants in their races, HOKA Trilogy Run Asia is expanding its reach to locations across the Philippines. Santé Barley’s support will further fuel this enthusiasm, fostering a positive, health-conscious community through running.

The races will take place across six cities in the country, including Baguio, Cebu, Iloilo/Bacolod, Cagayan de Oro, and Davao, with a National Finals in Pasay, featuring a total of 19 races nationwide. Several races have already been completed but interested runners can check out the dates below to participate in the upcoming legs.

Upcoming Races:

• Bacolod (July 28, 2024)
• Pasay, Manila (August 4, 2024)
• Cebu (August 18, 2024)
• Cagayan De Oro (September 15 and October 27, 2024)
• Baguio (September 29, 2024)
• Iloilo (October 13, 2024)
• Davao (October 20, 2024)
• National Finals in Pasay (December 8, 2024)

In every race organized by RunRio Inc., Santé Barley sets up a booth where participants can enjoy Santé Barley products and experience the benefits of Santé before and after the race. This addition significantly enhances the overall race experience, providing runners with the necessary nutrition to perform and recover better.

Santé Barley’s digital presence will also play a role in promoting the said races, with the help of its e-branches in Luzon (including Baguio City), Visayas (Cebu, Iloilo, and Bacolod), and Mindanao (Cagayan de Oro and Davao). Santé Barley is also part of other Run Rio races like Earth Day Run, Clark Marathon, Manila Half Marathon, and Manila Marathon, further solidifying its commitment to promoting running as a way to live healthier lives.

Through this partnership, Santé Barley, RunRio Inc. and HOKA Trilogy Run Asia are not only promoting fitness and athleticism but also championing a lifestyle centered on well-being, vitality, and overall health. Together, they aim to inspire individuals of all ages and backgrounds to embrace the journey towards a healthier, more active future.

To learn more about Santé Barley and other Santé products, visit its website at mySanté.com.