 |
| LG Launches Laundry Love. From L-R: Actor/model Eric ‘Eruption’ Tai, LGEPH-Washing Machine Product Marketing Manager Ms. Cel Anolin, LGEPH VP-Home Appliances Mr. Woo Young Jeon, PBA’s ‘Ironman’ LA Tenorio, motoring expert and host Mr. James Deakin, host and lifestyle blogger Stephanie Zubiri-Crespi, LG Global HR Function Division Head Mr. Carlos Olave and LGEPH Managing Director Mr. Inkwun Heo. |
Even with more women joining the workforce, studies have shown that a bulk of the housework is still relegated to the women. This is known as “the second shift”, where the family structures are still holding on to traditional roles in gender equality with regard to the chores that the women are still expected to do. One of them is the laundry. This takes up so much time and energy that women often feel that they no longer have time to take care of themselves. Aside from the stereotypes that many Filipinos grew up with, where it was the norm to leave all the homecare duties to the women, another reason that men give as to why they don’t help out is that they don’t know how to do the household tasks properly.
