SM Supermalls recognized for culture, consumer insights, and community marketing at the Marketing Excellence Awards 2026

Three award-winning campaigns showcase how SM Supermalls transforms insights into experiences that resonate with Filipino communities.

SM Supermalls’ two Gold Awards and one Silver Award at the Marketing Excellence Awards 2026 recognize the company’s commitment to cultural storytelling, consumer insights, and impactful launch marketing.

Great marketing goes beyond capturing attention—it creates genuine connections. At SM Supermalls, every campaign begins with understanding the communities it serves, from celebrating local culture and uncovering consumer insights to creating launches that reflect the identity of a place.

Bayad bags Gold and Bronze awards for its 2021 marketing breakthroughs

Highlighting excellence as part of the organization’s DNA, Bayad was presented with 2 major accolades during the inaugural Marketing Excellence Awards in the Philippines through a virtual awards ceremony last January 28.

The Marketing Excellence Awards is an end-to-end award programme in Southeast Asia designed to reward and celebrate outstanding work from across the marketing communications spectrum. As it brings its unique methodology to the Philippines, it has become a premier platform for marketers to highlight their creative excellence, successful strategies, and effective delivery.  

Judged by an independent panel of industry leaders and marketing experts, Bayad was conferred with the Gold Excellence Award in the Integrated Marketing Category for its “You Can Bayad All” campaign.