Mars Philippines Celebrates How Pet Adoption Can Change Two Lives

Mars, a leading pet care company behind brands pets and pet owners love including PEDIGREE®, ROYAL CANIN®, WHISKAS®, and CESAR®, launched the second annual Mars Global Adoption Weekend (GAW). 

Building on the success of last year’s global adoption drive, the 2025 initiative expands to over 20 countries and is shining a light on the impact of pets on mental wellbeing and how adopting a shelter pet can change two lives – the pets and the pet owners.

The Philippines was one of the first to start the activation in partnership with Animal Kingdom Foundation (AKF) at the 10th Anniversary Run Fur Life event in Manila. The signature event attracted over a thousand participants, inspired by BB the dog as mascot. A tripod dog, rescued by AKF volunteers, BB is a celebrity advocate for shelter dogs in the Philippines, showcasing the benefits of shelter dogs to be adopted in their forever homes.

Mars Philippines launches Global Adoption Weekend in Manila to drive pet shelter adoptions with support from the insights from the recent Mars Pet Parent Study

Mars, Incorporated, a global leader in pet care products and services, confectionery, snacking and food and the maker of some of the world’s most-loved brands, has partnered with animal welfare NGO, Animal Kingdom Foundation (AKF) and Shopwise for the first-ever Mars Global Adoption Weekend at the Shopwise Pet Fair in Ayala Malls Circuit Makati, Manila. 

This is part of the biggest ever global initiative that spans from Mexico and US to Europe and Asia, covering a total of 12 countries around the world. It addresses the issue of pet homelessness by promoting pet adoption. In partnership with local pet shelters, Mars has digitalized adoption experience making it simple and responsible with focus on compatibility via an innovative adoption portal, WeR4HappyTails. Since its launch in the Philippines, this portal alone helped over 160 shelter pets find their forever homes and educated thousands of potential pet parents on responsible pet ownership.